How to Generate UTM Links to Track Affiliate and Partner Traffic Accurately
When you’re working with affiliates, influencers, or traffic partners, it’s easy to focus on results — clicks, signups, conversions. But how do you know which partner actually delivered those results? That’s where UTM links come in.
A UTM link looks just like a normal URL, but it quietly tells your analytics tools who sent the traffic, from where, and as part of which campaign. If you’ve ever asked, “Where are these signups coming from?” — this article will walk you through how to generate UTM links the right way, especially for partner and affiliate tracking on MultiLoginPro.
What Is a UTM Link?
A UTM link is simply your regular website link with tracking parameters attached at the end. These parameters tell your analytics software (like Google Analytics) exactly where your visitors are coming from, what channel brought them, and what campaign they clicked on.
Example:
https://www.MultiLoginPro.com/?utm_source=ipfoxy&utm_medium=partner&utm_campaign=referral2025&utm_content=banner1
Why You Need UTM Links
Here’s what UTM links help you do:
See which partner drives the most traffic
Know which campaigns are converting
Split test banners, links, or channels
Reward top-performing affiliates fairly
Make better marketing decisions with real data
UTM Parameters Explained
| Parameter | Purpose | Example |
|---|---|---|
utm_source | Who is sending you the traffic | ipfoxy, jarveepro |
utm_medium | What kind of channel | affiliate, partner, email |
utm_campaign | The campaign or promotion name | referral2025, summerdeal |
utm_content | (Optional) Which banner, button, or link | banner1, footerlink |
Real Example: IPFoxy Partner Link
If IPFoxy is one of our traffic partners, the UTM link we use:
https://www.MultiLoginPro.com/?utm_source=ipfoxy&utm_medium=partner&utm_campaign=referral2025&utm_content=mainlink
Then, when someone clicks this link, you’ll see “ipfoxy / partner” as the source in your analytics report. Clean and clear.
How to Generate UTM Links in Seconds
You can use:
Option 1: Google’s Free UTM Builder
Just fill out the form and copy the result.
Option 2: Create Manually in Excel or Google Sheets
Create a table like this:
| Base URL | Source | Medium | Campaign | Content | Full UTM Link |
|---|---|---|---|---|---|
| https://www.MultiLoginPro.com/ | ipfoxy | partner | referral2025 | mainlink | https://www.MultiLoginPro.com/?utm_source=ipfoxy&utm_medium=partner&utm_campaign=referral2025&utm_content=mainlink |
Formula:
=BASE_URL & "?utm_source=" & A2 & "&utm_medium=partner&utm_campaign=referral2025&utm_content=mainlink"
Where to View the Data
If you're using Google Analytics 4 (GA4):
Go to Reports > Acquisition > Traffic acquisition
2. Use the filters or secondary dimensions to view utm_source, utm_medium, or utm_campaign
3. Track which partner drives traffic, engagement, or conversion
Tip: Give Your Partners Pre-Built Links
Make life easier for your partners. Instead of asking them to build the link, give them their own ready-to-use UTM link.
Here’s a quick template:
| Partner Name | UTM Link |
|---|---|
| IPFoxy | https://www.MultiLoginPro.com/?utm_source=ipfoxy&utm_medium=partner&utm_campaign=referral2025&utm_content=mainlink |
| JarveePro | https://www.MultiLoginPro.com/?utm_source=jarveepro&utm_medium=partner&utm_campaign=referral2025&utm_content=mainlink |
| SMMExperts | https://www.MultiLoginPro.com/?utm_source=smmexperts&utm_medium=partner&utm_campaign=referral2025&utm_content=mainlink |
What can UTM Links Do?
UTM links aren’t just for marketers — they’re essential for any SaaS business that wants to grow smarter. If you’re working with even one affiliate or traffic source, using UTM tracking will give you the visibility you need to scale what’s working and stop wasting time on what’s not.
If you're a partner of MultiLoginPro and don’t have a personalized tracking link yet, reach out to us here — we’ll set you up in minutes.
Transparent data. Fair attribution. Smarter growth. That’s what UTM links can do.